Why SEO ? – What is Search Engine Optimization?


Most business owners and webmasters are new to Internet marketing and are asking this basic question – what is seo? Put in simple words, SEO (search engine optimization, is the process of optimizing your website for getting the top rank in search engines like Google, Bing, Yahoo!


There are a lot of aspects to be considered in the SEO process, and there’s a huge scope for adopting short-cuts too, which are termed as black-hat SEO methodologies. SEO Martian stays far away from these techniques, however website owners must be aware that they exist.


SEO Basics

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.


There are two major groups covered by Search Engine Land’s Periodic Table Of SEO Success Factors:


    On-The-Page SEO

    Off-The-Page SEO


SEO Factors Work In Combination


No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success while the presence of negative factors can worsen those odds.


On-The-Page Success Factors


On-The-Page search ranking factors are those that are almost entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy? How does your site architecture help or hinder search engines?


Off-The-Page Success Factors


Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.


Free SEO Analysis

If you are not getting the results you had hoped for we can do a free seo analysis for you. this is an in depth look at all of your sites content keywords etc. This is a free service and there is no obligation. Call us today!!

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